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NEWS

"Survey Shows Free Wi-Fi Increases Sales and Builds Customer Loyalty"

From IT Backbones Wireless News, 24 October 2006:

"Free-hotspot.com, providers of Europe's largest network of free HotSpots, have announced the results of their Wi-Fi User Survey. The voluntary survey of more than 1,000 Wi-Fi users in 6 European countries brought to light 4 key factors that clearly prove businesses benefit from providing free wireless Internet access to their clientele.

"The Survey results showed that:

• 84% of respondents said they were more willing to purchase goods and services from businesses that offered a free Wi-Fi service
• Almost all users (96%) said they would return to the HotSpot location because of the free Wi-Fi
• Half the Wi-Fi users surveyed came to the HotSpot location specifically for the free Wi-Fi
• The remaining half were 'regular' customers of the establishment

" 'These statistics reconfirm existing market studies that show locations offering free Wi-Fi attract a broad and highly profitable client base', said Joe Brunoli, Vice President, HotSpot Market Development for free-hotspot.com. 'The fact that 50% of those questioned were already regular customers of the free HotSpot location also proves that such a service meets the needs of existing clientele. Creating a sense of loyalty in both new and existing customers cannot help but increase footfall and therefore sales', he concluded.

"The survey was designed to not only determine the way in which people use free HotSpots, but also to gauge users' opinions and feelings toward those establishments that offer a free Wi-Fi service. To receive a complete country breakdown of the survey results and to learn more about European Wi-Fi user habits, please contact the press department below."

usersupport@free-hotspot.com

[WiFi: 24 October 2006]