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CoolZone delivers localized content via Bluetooth

From a Nokia press release dated 31 October:

"Espoo, Finland - The consumers are now able to download the latest music and related content from EMI artists to their phones in selected Free Record Shop music stores and Robert's Coffee cafés in Helsinki area, Finland. The service is called bFree.

"The content download is made possible with Nokia Local Content Channel Solution, CoolZone, launched earlier today. CoolZone is a local delivery channel for any digital content and uses Bluetooth technology to distribute the content to the consumers' phones in retail locations. The service is always customized according to the retailer's or service provider's own brand.

The bFree service offers the consumers not only music, ringtones, wallpapers and videos but also CD and video top 10 lists, and coupons to participating stores. Once music fans enter a participating store, they can download the bFree application to their phone, enabling them to browse available content. During the trial period, content downloads are free of charge, and closely linked to existing campaigns in the store.

"...'CoolZone is a Bluetooth technology based content distribution system available to any retailer or location owner who wants to offer or sell digital content to their customers, and thus enhance the in-store experience,' said Sakari Kotola, Director, Nokia Ventures Organization... The CoolZone solution consists of three elements: Nokia Local Content Channel Client software (Symbian for the Series 60 devices, Java for Nokia Series 40 and other manufacturers' phones), Nokia Service Point LCP10 and Nokia Service Manager LCM10 management system. While the service is currently Bluetooth based, WLAN will be added in the near future, as more phones will offer WLAN capability.

"CoolZone will be demonstrated at the Nokia Mobility Conference 2005 in Palau de Congressos de Catalunya, Barcelona, Spain during November 2-3, 2005 with content from EMI. bFree is available in three Free Record Shop music stores and three Robert's Coffee cafés in Helsinki area, Finland."

[: 1 November 2005]